The Legmark Legal Sector Website Performance Analysis 2021

Back once again for 2021, the third instalment of the Legmark Legal Sector Website Performance brings a wealth of new developments for the industry.

Our 2021 report looks at the fundamentals of the UK’s Top 200 law firms, as ranked in revenue terms by The Lawyer. This year, we continue to rely on the fundamental markers of website performance, such as Trust Flow, referring domains and page speed. But we also have a new challenge for 2021 – Google’s Page Experience update.

Giving your prospective clients a streamlined page experience has never been more important. Your customers need speed and accessibility across all devices – and now, this becomes a ranking factor for search engines.

Your early bird offer

To say thanks to all those who’ve consulted our reports before, we’re offering an early bird price for the 2021 report. Save £100 when you download the report before England, Wales or Scotland get knocked out of the Euro 2021 tournament – just £99 +VAT, or £199 +VAT thereafter.

The top 3 legal firms of 2021 based on Legmark Index Revenue are:

1st place: Stephensons

2nd place: Lindsays

3rd place: Irwin Mitchell

New features for 2021

In addition to a new section on Google’s Core Web Vitals, we’re also looking at star players this year. We’re helping you to benchmark your firm against your biggest competitors. Discover insights such as:

  • Which innovative firm climbed an incredible 165 places thanks to their mobile performance?
  • Which firms are hot on their page experience but lagging behind in their online reputation?
  • How do external factors such as mergers affect overall website performance?

Want a sneak peek?

You can find the top 200 UK law firms along with their revenue rankings for 2020 and their Legmark Index revenue adjusted for 2021 in the table below.

This is just a taste of what you’ll be able to find in the full report!

wdt_ID Revenue Rank 2020 Name Legmark Index Revenue Adjusted Legmark Index Revenue Adjusted Change from 2020
1 148 Stephensons 1 39
2 153 Lindsays 2 13
3 25 Irwin Mitchell 3 27
4 155 Nelsons 4 84
5 115 Wright Hassall 5 36
6 184 Stowe Family Law 6 74
7 16 Pinsent Masons 7 -4
8 31 HFW 8 23
9 74 JMW 9 45
10 37 Slater and Gordon 10 14
Revenue Rank 2020 Name Legmark Index Revenue Adjusted Legmark Index Revenue Adjusted Change from 2020

Free content guidelines worth £49

This year, we’re offering a FREE set of exclusive content guidelines with every purchase of the report. Discover the secrets to great, ranking content, as told by some of the top search engine optimisation specialists in the legal marketing sector. While user experience may be growing in importance, it’s still second in command to great content.

With our free guide, you’ll discover how to structure your content, what themes to cover, and how to leverage it to improve your online reputation and rankings.

No time to read the full report? Buy your copy of the Legmark content guidelines for just £49.

And if you’re not in the Top 200…

Don’t sweat it. This comprehensive report is just as applicable to smaller firms as it is the UK Top 200. In fact, we saw 10 new entrants for 2021, so what’s to stop your firm from entering in 2022?

In this exhaustive guide, you’ll learn lessons from the best performing law firm websites. Discover how to improve your user experience, how to build links and how to improve your content.

Getting your name on the Legmark Index essentially comes down to three things:

Great content

Great reputation

Great user experience

We can help you with all three!

Do more to attract and convert customers with compelling, useful legal content.

Law firm websites are under tighter search engine restrictions than most – their content needs to valuable, truthful and fresh. We can help you to build your reputation with a solid link-building strategy.

Whether it’s changing your hosting to speed up your site or shrinking images, we’ll help you deliver the right user experience.

Book your bespoke consultancy session today

You’ll notice we’ve included a fair few ‘radar graphs’ in our 2021 analysis – helping you to benchmark yourself against your closest competitor to determine where you’re winning and losing. Using a bespoke 8-point scoring system, this can help you to identify opportunities for improvement – pushing you up the rankings and nailing those conversions.

All the data you need in the best legal marketing report on the market.

If you’re not ready for a one-on-one just yet, bookmark our full report to gain industry-leading insights into the world of legal marketing. Learn from the best and the worst, gain better visibility, and start making more revenue today.