SEO for Law Firms & Solicitors

There aren’t many legal SEO issues our team haven’t seen over decades of combined expertise in varied industries. From older websites that have slipped behind the times to newer sites missing core optimisation features. We’ll be sure to find a way to get your organic traffic growing and continue that trend long term.

Many agencies will pick just a handful of keywords relevant to your legal services for monitoring and targeting. Not here at Legmark though – we take stock of EVERY SINGLE KEYWORD we can find. Ensuring no stone is left unturned within your SEO strategy. Furthermore, we understand data means nothing without context and expertise. This is why we audit and segment your data in a way anyone within your law firm can understand. Want to know which of your legal services has the biggest ROI? Or what questions your potential customers are asking in relation to to the law? We can tell you that and more.

The first (and often easiest to access) customers for any law firm are usually the ones on their own doorstep. The moment anyone has legal matters that need attending to, their first instinct is to look for a solicitor in the local search results. The local SEO strategies we’ve executed for clients have proven, time and time again, one of the best ways to get a fast ROI from SEO is better visibility on your own doorstep.

Multinational or immigration law firms have the additional challenge of ensuring their websites do all they can to target other regions or languages where customers may be based. Luckily, we have plenty of experience working on international SEO projects too. Our knowledge of best practice when it comes to international ranking signals. From correct hreflang implementation to language subfolder cross-linking, is unrivalled.

In the modern age almost every business on the internet knows they need to be creating regular content through blogs and news. The question we always get asked is what content should that be? Our in-depth keyword research process ensures we can build a long term content strategy for your law firm. Resulting in continual incremental gains. Our team knows exactly what needs to be written and how that writing should be structured to ensure the best SEO traffic return on any legal content. Whether you are targetting personal injury or family law, we have you covered.

Not all law firms have the same goals, and good SEO performance is a highly subjective metric based on needs. We have expertise helping law firms rank better in both B2C legal areas such as divorce law or child arrangement and B2B law matters like construction and business insolvency.

Relaunching your website with a brand new design and content can be a costly task – the last thing you want is all your existing rankings and organic traffic to vanish in the process, thus costing even more to your business. Our SEO experts have collectively handled dozens of successful site migrations over the years, taking full stock of existing performance and ensuring the beneficial signals are factored into the next generation of your law firm’s online presence.

Backlinks are a double edged-sword for SEO – gaining strong links in a natural way will boost rankings but low quality or manipulative tactics could land you in hot water. Our team has helped countless businesses recover from both manual action penalties or algorithmic backlink issues over the years through diagnosis and efficient audit processes.

Legmark stands out by offering a network of senior advisors with extensive experience in applying SEO to the legal field. Our team has worked with numerous law firms across various practice areas and platforms, delivering results based on proven experience.

At Legmark, transparency is a priority. We provide full ownership of data and assets, keeping you informed every step of the way. You'll always know what data we collect, how we use it, and how it informs your strategy.

Absolutely! Our services are fully customizable to align with your long- and short-term goals. We prioritize what matters to you, ensuring that our strategies are tailored to meet your unique business objectives.

With over 10 years of hands-on experience in applying SEO within the legal sector, our team possesses in-depth knowledge of what works and what doesn't. We stay up-to-date with the latest algorithms and adapt our strategies accordingly.

We believe in staying transparent and adaptable. As SEO algorithms change and evolve, we adjust our strategies to ensure optimal performance. You'll always be informed of any shifts in your campaign strategy.

Absolutely! We want you to not only implement an SEO strategy but also learn and understand the process. With full ownership of documents and data, you can take over the management of your campaigns successfully.

Flexibility is important to us. You have the freedom to cancel at any time, and since you own the documents and data, your growth won't have to end just because you've terminated our services.

We guarantee that your project will be handled by highly qualified individuals with the knowledge and skills required for a successful campaign. Our team is composed of experienced professionals who are dedicated to delivering exceptional results.

Yes, we offer an initial diagnostics service to review your website's performance and identify any issues that can be addressed before committing to a monthly retainer. This allows you to understand the value and potential of your SEO investment.

To get started and experience the difference in your online visibility, simply contact us today. We're here to make a positive impact on your firm's digital presence, and we'll be happy to assist you from the very beginning.