SEO for Law Firms & Solicitors

Climb the Google rankings with audits, expertly crafted content and a bit of technical wizardry.

  • Expert Guidance

  • Transparency

  • Tailored Strategies


SEO for lawyers

SEO can be expensive when many firms bid on similar local search terms within the same location. This excludes many smaller law firms from engaging in SEO to market their services.

Beyond the high costs, many firms are wary of the lack of transparency that most agencies provide. Where attention to detail is crucial for your firm’s success, handing over the reins to an agency that won’t tell you what they do or how they do it is simply not an option.

However, most law firms don’t know what search engine optimisation is, how it works, or why it is beneficial. Lacking this information, it’s no wonder law firms have historically struggled to succeed with optimising their online presence.

How Can my Legal Firm Overcome These SEO Challenges?

Teaming up with the right specialists is the best way to ensure your law firm can overcome these hurdles. Take control of the SEO benefits available to you. You need an agency that will work with you, informing you every step of the way. For long-term success, you want ownership of your data. You also need to know how lawyer SEO works, so that you can put your best foot forward in the future and maintain good search engine results.


Who is Legmark?

Legmark is a unique organisation that makes all this possible for you. We are a network of experts. Our team members are senior advisors with years of experience applying SEO to the legal field. They have worked with numerous law firm websites operating in different practice areas on all platforms. This means we can provide you with expert advice that delivers results based on proven experience.

We were voted Best Specialist Legal Marketing Services as part of Acquisition International Magazine’s 2021 Global Excellence Awards. Also, runner up for the Marketing & Communication Strategy of the Year in 2020 at the Modern Law Awards.

We are regular contributors to publications such as Legal Futures, Modern Law Magazine, and Lexis Nexis. We’ve also spoken at numerous industry events.

You get all this experience and knowledge driven into your campaign’s success when you work with us.

How we help law firms with SEO

We have decades of combined experience in SEO at Legmark, and are collective experts on…

    Technical SEO audits

    There aren’t many legal SEO issues our team haven’t seen over decades of combined expertise in varied industries. From older websites that have slipped behind the times to newer sites missing core optimisation features. We’ll be sure to find a way to get your organic traffic growing and continue that trend long term.

    In-depth keyword research

    Many agencies will pick just a handful of keywords relevant to your legal services for monitoring and targeting. Not here at Legmark though – we take stock of EVERY SINGLE KEYWORD we can find. Ensuring no stone is left unturned within your SEO strategy. Furthermore, we understand data means nothing without context and expertise. This is why we audit and segment your data in a way anyone within your law firm can understand. Want to know which of your legal services has the biggest ROI? Or what questions your potential customers are asking in relation to to the law? We can tell you that and more.

    Regional & Local SEO

    The first (and often easiest to access) customers for any law firm are usually the ones on their own doorstep. The moment anyone has legal matters that need attending to, their first instinct is to look for a solicitor in the local search results. The local SEO strategies we’ve executed for clients have proven, time and time again, one of the best ways to get a fast ROI from SEO is better visibility on your own doorstep.

    International SEO & Hreflang

    Multinational or immigration law firms have the additional challenge of ensuring their websites do all they can to target other regions or languages where customers may be based. Luckily, we have plenty of experience working on international SEO projects too. Our knowledge of best practice when it comes to international ranking signals. From correct hreflang implementation to language subfolder cross-linking, is unrivalled.

    SEO-Charged Content Strategies

    In the modern age almost every business on the internet knows they need to be creating regular content through blogs and news. The question we always get asked is what content should that be? Our in-depth keyword research process ensures we can build a long term content strategy for your law firm. Resulting in continual incremental gains. Our team knows exactly what needs to be written and how that writing should be structured to ensure the best SEO traffic return on any legal content. Whether you are targetting personal injury or family law, we have you covered.

    B2B & B2C Legal-Sector SEO

    Not all law firms have the same goals, and good SEO performance is a highly subjective metric based on needs. We have expertise helping law firms rank better in both B2C legal areas such as divorce law or child arrangement and B2B law matters like construction and business insolvency.

    Site Migration & Relaunch SEO Consultation

    Relaunching your website with a brand new design and content can be a costly task – the last thing you want is all your existing rankings and organic traffic to vanish in the process, thus costing even more to your business. Our SEO experts have collectively handled dozens of successful site migrations over the years, taking full stock of existing performance and ensuring the beneficial signals are factored into the next generation of your law firm’s online presence.

    Backlink Analysis & Google Penalty Recovery

    Backlinks are a double edged-sword for SEO – gaining strong links in a natural way will boost rankings but low quality or manipulative tactics could land you in hot water. Our team has helped countless businesses recover from both manual action penalties or algorithmic backlink issues over the years through diagnosis and efficient audit processes.

What are the Benefits of Hiring Legmark for SEO Services?

  • We have over 10 years of hands-on experience applying SEO within the legal sector. That gives us the benefit of knowing what works and what doesn’t and how to use that knowledge to your unique business offering.
  • Our team prides itself on being transparent with your data and how we work. You will always know exactly what data we have collected and how we use it. You don’t need to worry about the misuse of your data.
  • You have full ownership of all the assets and documents created whilst working with your firm. That gives you greater control of your business’s marketing, plus future flexibility, and independence.
  • Legmark systems are thoroughly researched and tested. We focus on delivering user-friendly experiences to your clients based on global UX best practice techniques.
  • Our customisable service allows our strategy for your business to be precisely tailored for your long- and short-term objectives. We prioritise what matters to you so that your business goals are met.

Our Clients Shout About Us

“Sam played a pivotal role in the company’s development into a leading award-winning consumer law firm serving more than 100,000 clients per year.
His leadership and expertise in digital marketing and communications has been a crucial element in the success of the business.”

Paul Hinchliffe
Managing Partner – Bott and Co Solicitors


We understand that you may have questions about our services and how we can help your law firm succeed in the digital landscape.

    What makes Legmark unique?

    Legmark stands out by offering a network of senior advisors with extensive experience in applying SEO to the legal field. Our team has worked with numerous law firms across various practice areas and platforms, delivering results based on proven experience.

    How does Legmark ensure transparency?

    At Legmark, transparency is a priority. We provide full ownership of data and assets, keeping you informed every step of the way. You'll always know what data we collect, how we use it, and how it informs your strategy.

    Can Legmark tailor strategies to my firm's objectives?

    Absolutely! Our services are fully customizable to align with your long- and short-term goals. We prioritize what matters to you, ensuring that our strategies are tailored to meet your unique business objectives.

    What expertise does Legmark have in SEO?

    With over 10 years of hands-on experience in applying SEO within the legal sector, our team possesses in-depth knowledge of what works and what doesn't. We stay up-to-date with the latest algorithms and adapt our strategies accordingly.

    How does Legmark adapt to changes in SEO algorithms?

    We believe in staying transparent and adaptable. As SEO algorithms change and evolve, we adjust our strategies to ensure optimal performance. You'll always be informed of any shifts in your campaign strategy.

    Can Legmark help me understand the SEO process?

    Absolutely! We want you to not only implement an SEO strategy but also learn and understand the process. With full ownership of documents and data, you can take over the management of your campaigns successfully.

    Does Legmark offer flexibility in contracts?

    Flexibility is important to us. You have the freedom to cancel at any time, and since you own the documents and data, your growth won't have to end just because you've terminated our services.

    How does Legmark ensure superior service?

    We guarantee that your project will be handled by highly qualified individuals with the knowledge and skills required for a successful campaign. Our team is composed of experienced professionals who are dedicated to delivering exceptional results.

    Is there an initial diagnostics service available?

    Yes, we offer an initial diagnostics service to review your website's performance and identify any issues that can be addressed before committing to a monthly retainer. This allows you to understand the value and potential of your SEO investment.

    How can I get started with Legmark's services?

    To get started and experience the difference in your online visibility, simply contact us today. We're here to make a positive impact on your firm's digital presence, and we'll be happy to assist you from the very beginning.


How does Legmark achieve your SEO success?

We adapt your SEO campaign to fit your budget. While there will always be an ideal budget to achieve the best possible results, you don’t need to spend large sums at once. It’s more important to begin with minor changes and see the results. Once you’re confident with your SEO investment, you can start building up from there.

No “secret recipe” can be applied to achieve high SEO rankings in the search engine result page. The algorithms are changing and evolving regularly, and your SEO strategy needs to adapt to what the current seo ranking factors are. Other agencies keep the “how and why” to themselves, so you are dependent on them for future changes. We believe in transparency and trust. With Legmark, you will know what data we collect, from where, and how we use that to inform you about strategy shifts in your campaign.

We want you to feel you haven’t only implemented an SEO strategy but also learned and understood the process. Because you have ownership of all your documents and data, long-term, you could take over the management of your campaigns successfully.

Our Working Guarantees

  • Our team offers superior service with only highly qualified individuals working on your projects. We guarantee that your project will be handled by a senior team member with the knowledge and skills required to deliver a successful campaign.
  • Flexibility is essential to us, not only in how we approach your campaign but also in our contracts. You are free to cancel at any time, and since you own the documents and data, your growth won’t have to end just because you’ve terminated working with us.
  • We know SEO can be a daunting investment if you don’t fully understand it; that’s why we offer an initial diagnostics service. This allows us to review your website performance and identify a few issues we could address before you commit to a monthly retainer so you know more about your investment and why it is valuable to you.
  • We also offer a pay as you go phone consultancy for £100, with a money-back guarantee if you don’t feel you received good value from your call. This service is another way for you to understand what we do and whether you should invest in our services.


What to do next?

Contact us today to find out how we can start making a difference to your online visibility. When we begin, you’ll see results quickly. But those results can only start when the work begins, so don’t hesitate to contact us to find out how we can help your firm achieve its business goals.

We are a smaller agency, which brings benefits and limitations. To provide you with the absolute best service in the industry, there is a limit to the number of clients and projects we can take on at any given time. We don’t want to risk diluting our standards, and we don’t hire junior personnel to handle the workload, so when we are full, we’re full.

Call us on 0161 818 8448 or send us an email at to find out how we help you. Who knows, we might even be able to give you some tips to get started with right there on that initial call, so don’t wait!

Many top 200 firms have already benefitted from calls with Sam, who has provided them with many actionable insights on how to improve their marketing performance – leading to huge ROIs on the cost of the advice.

This is an easy to access, affordable way to secure immensely valuable knowledge specifically for your business from the most exciting and innovative legal digital marketing talent in the country.

Legmark Makes Your Legal Marketing, with leading tools, knowledge and know-how.