SEO can be expensive when many firms bid on similar local search terms within the same location. This excludes many smaller law firms from engaging in SEO to market their services.
Beyond the high costs, many firms are wary of the lack of transparency that most agencies provide. Where attention to detail is crucial for your firm’s success, handing over the reins to an agency that won’t tell you what they do or how they do it is simply not an option.
However, most law firms don’t know what search engine optimisation is, how it works, or why it is beneficial. Lacking this information, it’s no wonder law firms have historically struggled to succeed with optimising their online presence.