There simply aren’t enough people qualified in digital marketing. Those few resources who are trained tend to look for modern, digital-led industries to work in. That makes it very difficult to build your own in-house digital marketing team within the legal sector.
On the other hand, outsourcing your digital marketing needs can be tricky. Many agencies take over complete control without fully understanding the nuances of the legal industry. In law, the little details matter. Handing your firm’s online presence over to someone who doesn’t know about law firms is sometimes not an option.
If you work with the wrong team, you won’t see good results for the budget you’re spending. In addition, this could also harm your reputation, search engine rankings and potential clients.