Know exactly where your firm
stands in legal search
Our visibility tool tracks 1,988 keywords across 24 legal service areas and scores every competitor by their real share of Google search traffic — updated every month.
Most law firms are flying blind on SEO
You know roughly where you rank for a handful of keywords. But without a complete picture of the market, you can't see where the opportunity is — or how fast your competitors are moving.
You don't know who's actually winning
Position tracking tools show your own rankings, not a complete competitive landscape across your entire practice area.
Rankings don't equal traffic
Ranking #1 for a 50/mo term is not the same as ranking #5 for a 22,000/mo term — but most tools treat them the same.
No month-on-month benchmark
Without a consistent scoring method it's impossible to tell whether your SEO investment is actually moving the needle against real competitors.
A visibility score that reflects real search traffic
We use the same CTR-weighted methodology as SEMrush, Sistrix and Moz — so every score is meaningful, comparable, and tied directly to search traffic opportunity.
We track 1,988 keywords
Carefully curated across 24 practice areas — consumer and commercial — filtered to terms real clients actually search for.
We fetch live Google rankings
Every month we pull the top 20 organic results for each keyword from Google UK, giving a complete picture of who's ranking where.
We calculate CTR-weighted scores
Each ranking is multiplied by the expected click-through rate at that position, weighted by search volume. Position 1 counts far more than position 15.
You see the full market
Every ranked law firm is scored and sorted — so you can see exactly where you sit, who's ahead, and how the market shifted month on month.
The scoring formula
For each keyword where a domain ranks at position P:
contribution = CTR[P] × search_volumeTotal visibility score:
score = Σ(contributions) / Σ(volumes) × 100Ranking #1 for "divorce solicitors" (22,200/mo) contributes roughly 440× more than ranking #1 for a 50/mo niche term. Scores reflect actual traffic opportunity, not just keyword count.
| Position | CTR |
|---|---|
| #1 | 28.4% |
| #2 | 14.5% |
| #3 | 9.8% |
| #4 | 7.3% |
| #5 | 5.7% |
| #6 | 4.6% |
| #7 | 3.8% |
| #8 | 3.2% |
| #9 | 2.7% |
| #10 | 2.3% |
| #11–20 | 1.8% → 0.45% |
See who's dominating legal search — right now
The rankings below are real, scored using March 2026 data. Select any legal service area to preview the competitive landscape. Register free on the Legmark Dashboard for the full picture.
See Who's Dominating Legal Search in the UK
Our visibility tool tracks 1,988 keywords across 24 legal service areas and scores every domain by its CTR-weighted share of search traffic. Select an area below to preview the rankings.
Legal Service Area
Click an area to preview rankings
Personal Injury – Road Traffic Accidents
CTR-weighted organic visibility — updated monthly
| Rank | Domain | Visibility Score | Change |
|---|
| 12 | www.example-lawfirm.co.uk | 2.41% | +0.18% |
| 12 | www.example-lawfirm.co.uk | 2.41% | +0.18% |
| 12 | www.example-lawfirm.co.uk | 2.41% | +0.18% |
| 12 | www.example-lawfirm.co.uk | 2.41% | +0.18% |
Register free to see every ranked domain, month-on-month changes, and the full keyword list for all 24 legal service areas.
Get Full Access Free →Everything in the Legmark Dashboard
Register free to unlock the full competitive picture for every practice area.
Full ranked leaderboard
Every firm ranked for your area — not just the top 5. See the complete picture of who's competing for your clients' searches.
Month-on-month movement
Track how scores change each month with up/down indicators. Spot fast movers before they become a threat.
Keyword-level detail
Drill into the specific keywords driving each firm's score — and identify exactly which queries you're missing out on.
Monthly refresh
Scores updated every month with fresh SERP data so you always have a current read on the competitive landscape.
24 legal service areas
From personal injury and family law to corporate M&A and insolvency — every major consumer and commercial practice area.
Law firms only
We filter out government sites, charities and directories so scores reflect the real competitive landscape between practising firms.
24 legal service areas tracked
Comprehensive coverage across consumer and commercial practice areas, with 80–100 keywords per area curated from real UK search data.
See your firm's ranking today
Free access on the Legmark Dashboard. No credit card required. Full rankings, keyword breakdowns, and monthly updates — all included.